The plan
Together with the team at Huiskes-Kokkeler, we looked at the character of the different spaces and the role floral styling could play within them. Each area called for its own approach. At the entrance, the arrangement was allowed to make an immediate impact, while on counters, tables and reception elements, refinement and balance were especially important.
Our floral stylist Marion created a series of silk arrangements in which colour, shape and scale were carefully coordinated. The compositions were given a natural, airy structure with varying heights, delicate branches and striking flower shapes. By working with warm orange, pink, purple, green and soft pastel tones, a lively look was created that softens and enriches the showroom.
The vases also play an important role in the overall look. From glossy ceramic forms to robust structures and warm earthy tones: each vase was chosen as part of the composition. This allows flower and object to form one complete whole, suited to the place where it stands.
The execution
The silk arrangements were placed in several areas throughout the showroom, including the entrance, reception counters, meeting tables, service points and central presentation furniture. By applying the arrangements across the interior, a recognisable atmosphere is created that visitors experience at different moments within the space.
For the larger displays, generous bouquets with plenty of height and volume were chosen. These attract attention from a distance and strengthen the experience on arrival. In other areas, more compact and stylish arrangements were used, adding colour without disrupting the functional use of counters or tables.
The combination of silk flowers, moss-like details, decorative bark and carefully selected vases creates a rich and layered appearance. The arrangements give the showroom a more welcoming character and create a striking contrast with the cars, technical materials and clean lines of the interior.
The result
The result is a showroom in which technology, brand experience and atmosphere reinforce one another. The silk floral arrangements provide colour, softness and recognition, without detracting from the professional appearance of Huiskes-Kokkeler.
Visitors are welcomed into an environment that is not only about cars and innovation, but also about attention, comfort and experience. The arrangements function as stylish eyecatchers and give every space that extra touch of character.
By choosing high-quality silk flowers, the appearance remains well cared for over the long term. The compositions require little maintenance, retain their shape and colour, and can be adapted to each season or occasion. This creates a sustainable form of decorative styling that moves with the showroom and continues to contribute to a strong first impression.
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